Privacy Policy

Last updated: January 2026

bookmakersguide.co.uk (“we”, “us”, “our”) is an affiliate website providing information about bookmakers and gambling services. This Privacy Policy explains how we collect, use, store and share personal data when you use our website.

1. Information We Collect

• Identity and contact data: name and email address if you contact us or subscribe to updates.
• Technical data: IP address, browser type, device information, approximate location, operating system and other usage data.
• Cookie and tracking data: information collected via cookies, pixels and similar technologies, including pages visited, referral source and affiliate link clicks.

We do not knowingly collect personal data from anyone under 18.

2. How We Use Information

• Analytics: to understand how visitors use the website, measure performance and improve content.
• Affiliate tracking: to record clicks and referrals to third-party bookmaker or casino sites and to attribute commissions.
• Site improvement: to maintain security, troubleshoot issues and personalise user experience where permitted.
• Communication: to respond to enquiries or send requested updates